Getting started

Now that you have decided to embark on the journey towards better understanding of SEO and content marketing and strategies, lets quickly get you onboarded with SEO engineering school curriculum.

Entire curriculum is divided into four sections, Guides, Blog, Case Studies & Tools.

Guides is further divided into chapters around the most important aspects of SEO. The syllabus starts with understanding the tidbits of an search engine, how it works, how it ranks pages, etc.

Once you have a good understanding of how a search engine operates, it prepares you for the upcoming chapters as everything we are learning is in some way related to how search engine understands our content.

One of the most important aspect of SEO is keyword research and this sets up the foundation for all the chapters around content. Another important aspect of SEO is something that is slightly technical and this aspect is about your website's performance and this will be covered in the later chapters.

Getting feedback is probably one of the most important aspect of any problem solving and SEO is no different, every time we do something, if we can't even measure the impact of that change, how do we even improve and this is why tooling is an equally important aspect of SEO which is also covered in the later chapters.

In SEO, anything & everything is about user experience, be it in terms of writing useful content, making your website accessible in mobile as well as desktop devices, and which loads quickly. All these aspects are what constitutes SEO holistically.

And finally, whats better way to learn something if not from those who have walked the path before us, hence there is a case studies section where we will dissect a website's SEO practices to learn what they are doing better or may be not so good.

Best of luck on your journey of becoming a SEO expert.